Google Updates Quality Score for Adwords
Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it “fairer.”
Review from: http://www.marketingvox.com/google-updates-quality-score-criteria-for-paid-search-listings-041832/?camp=newsletter&src=mv&type=textlink
The changes were outlined last week in a brief blog post:
1. Quality score calculation improvement. The updated algorithm now takes into account ad position when calculating an ad’s click-through rate […]
